Who We Are

River Asset Management Company is a real estate investment and management company founded in 1988. Since its inception, River Asset has emphasized its principals’ involvement in the acquisition and management process. As a core value, River Asset believes that such an organizational structure further aligns our investor’s interest with those of the key participants in the firm and results in superior returns from income and capital appreciation. Utilizing this organizational philosophy, River Asset has acquired and managed over 3,500 apartment units from Texas to Maryland.



Robert H. Gordon

Rob Gordon is a cum laude graduate of the University of Southern California.  He has held positions in Commercial Banking, Real Estate Investment Banking and Acquisitions at Bank of America Merrill Lynch, Eastdil Secured and Cornerstone Real Estate Advisers, respectively. At River Asset, Rob is focused on acquisitions, asset management and property management.

William J. Gordon

President and Founder

Bill Gordon graduated from the University of Virginia and the University of Georgia School of Law.  Following a brief stint as a practicing attorney, Mr. Gordon spent 10 years in trust banking and wealth management firms in Atlanta, Georgia.  During that time he worked with real estate investment sponsors on behalf of his firms’ clients and developed an expertise in the analysis and structuring of real estate investments with a special emphasis on multifamily rental housing.  In 1988, Mr. Gordon founded River Asset Management and has been instrumental in its growth as a real estate investment and management firm. In his current capacity, he provides the firm with strategic acquisition and asset management leadership.